We Don't Learn Japanese To Drive A Toyota

We Don't Learn Japanese To Drive A Toyota

By Joe Robson

Some time ago I wrote a Direct Mail Package and full page magazine ad for an International Database Developer Software company. What's that? Well I didn't know either. It is so technical it took me a week to translate their existing sales literature from 'Techie-Speak' into English.
Their literature was written and aimed at very technically minded people. Computer Programmers in particular.
However, I wrote the new sales messages in 'layman's language'. Why?
Because even technical people don't always understand everything technical. And tomorrow's 'Techie' is today's 'Newbie'. And TODAY'S customer.
Sales increased by 400%.
I'll repeat that - 400%. Does that tell you anything besides the fact that I like to show off?
------ What does that tell us?
Maybe it tells us that 'Techies' also understand 'Newbie-Speak' but not the other way round.
Here's an ezine Ad I came across from a 'Techie' who has never heard the word 'Newbie'.........
####
XYZ Jukebox is integrated digital music-management software for the home. It combines a CD ripper,MP3 encoder, play list maker, ID3 tag editor, and media player in one package. CD audio is digitally extracted and encoded directly to MP3 format with no intermediary WAV file, using Xing MPEG encoding technology.
####Hmmm I wonder if it would play music CD's on my computer....
The point I'm making is that this piece of software may make a great deal of difference to my lifestyle. If I knew what it was I may well be tempted to buy it!
I am reminded of an experience some years ago when I ventured out to buy a new Hi-Fi system. You've been there.
I visited FOUR stores and was blinded with science by 17 year old 'sales executives' with fluff on their chins, whose sole purpose in life seemed to be to exhibit their superior knowledge about electronics. Sub Whoofer? I want music, not an aquatic Rottweiller!
I finally came across a PROFESSIONAL salesman who asked me what I WANTED from a Hi-Fi, and demonstrated a system that SUITED MY NEEDS. He made a $1500 sale to a Hi-Fi Newbie in 10 minutes.
The fact that when I got it home I couldn't understand the Manual wasn't his fault! It was written in 'Techie-Speak'!
------ Everyone was a Newbie once.
This wide spread use of Jargon on the Web is the very reason Tom Glander and I set up The Newbie Club at http://www.newbieclub.com?InFo
It's a brand new concept designed to teach PC and Internet Newbies the basics of using computers and the Web. Because they were blinded by Techie-Speak by the salesperson, andconfounded by the same language in their user manual!
Using the unique Newbie Club Learning System, the productsand the site itself are 100% free of Jargon and technical terms of any kind.
In fact the System is so unique and successful it's being used by Banks, Computer Societies, and individuals alike.
So remember this before you write your Sales Copy.....
Just because your product is 'technical', don't assume that it's the language your readers prefer - or even understand.
They don't.
They want to know what the BENEFIT of your advanced technology is going to do for them.
In English .... In Newbieish .... In Anyish.
But not in Gibberish!
~~~~~~~~~~~~~~~~~~
Joe Robson is author of Make Your Words SELL! co-authored by Ken Evoy. Joe and Tom Glander are Co-Founders of The Newbie Club which is bulging with revolutionary Internet and PC Newbie tutorials. CLICK ON OVER to http://www.newbieclub.com/?InFo and look at their very professional Affiliate Program. It's BIG! Joe's Copywriting site is at http://www.adcopywriting.com

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Email Marketing: Affordable Internet Marketing Technique

Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.

It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.

1. Join the "Can Spam" campaign.

Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.

2. Make your email list open it.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

3. Keep it real.

Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.

4. Don't go too low.

If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

5. Make it eventful.

It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

6. Post news.

Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.

With these simple ways of going about your email marketing endeavor, your business will prosper in no time.